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When you hire equipment it’s hard to know what exactly you are paying for. But each product has been priced according to certain parameters which determine the cost for hiring it for periods of time. In this blog post, we’re going to break down the different factors that make up a hire cost to give a clearer understanding of why prices are what they are.
Before you can hire out equipment you have to buy it. This may seem like a logical thing to say but it’s important to look at the cost of the equipment at purchase point and then either the resale value or how the longevity of it before you need to replace it. The different between these is call depreciation, a little like a car. The more you use it, the less value it has. For every job a piece of equipment does, a value of depreciation is attached, which is the base line for the hire cost.
The next thing to factor in is staffing costs. Each piece of equipment will need setting up which will require crew members. If it’s dry hire, the price will be lower because there will be no crew cost. If you want it installed, then this will add extra to the booking depending on how many crew members are required to work and for how long.
What you don’t see when you hire a piece of equipment, is what happens behind the scenes. Everything will need to be stored somewhere and depending on the size of the equipment, the space required may be quite large. For example, trailer stages required substantially more space to store than other types of stages, PA systems will need more space than lighting systems. These storage spaces either need to be rented or purchased and that cost is added into the price of the hire, this also includes any utilities like electricity.
Any good business will do their research when it comes to competitor pricing. Looking at what other companies are offering and comparing similar products helps determine the price of hiring equipment. It’s not the only factor, otherwise this would drive up the prices to unrealistic levels, but it’s a good benchmark to see if the price we have achieve from the above is similar to what other people are charging.
This is something every company will look at too. You can’t improve a business without reinvesting in it, therefore profit is necessary to keep the business going. It also helps businesses improve their services and to keep up with the times, particularly in industries impacted by technology.
This is a very broad insight into how equipment pricing is calculated, and how as a company we continue to be able to offer our customers the best services and the best prices possible.
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Koncept Productions Ltd
Unit 11, Vision Business Park
Preston Place
Upper Caldecote
Biggleswade
Beds
SG18 9GQ
01462 529009
hire@konceptproductions.co.uk
Herts Stage Hire is part of the
Koncept Production LTD brand.
Covering Hertfordshire, Bedfordshire, Buckinghamshire and the rest of the UK.