Exploring the importance of events

Over the last few years, we have seen the decline in community events across the home counties. With funding issues, the weather not playing ball and lack of attendance, it’s impacted the face of community events like we know it.

It’s easy to forget why we were hosting them in the first place and all the benefits that they bring to the community and to the people. 

The Power of Connection



Events create a space for communities to come together, whether that’s a town, a group of people who share the same characteristics or who enjoy the same things. It gives them an opportunity to create shared experiences, that they can later rely on if needed. 

That same space provides a sense of community to the event goers, they feel part of a bigger machine and they connect with people who share that same community. It’s about belonging, and finding a space in a fast moving world where they can stop and look around to see people just like them. 

The Power of Memories

Rebeca Hyde wrote  that “Memories play a vital role in our lives by connecting us to our past and shaping our identities.”

These community events give their event goers an opportunity to create memories, with family, friends or people who belong to their community. And by creating those memories, it helps them connect with who they are, and it shapes their identity moving forwards. If you think of what you would like your community to connect on, is it the issues they face as a community or would you rather they have a space to share joy and happiness. These memories turn into social currency, that they can later on talk about, reminisce about with the people they shared or connected with over it. This connect is invaluable to a community and its longevity.   

The Power of Music

Adding music into your community event, as most people do, is a powerful tool to enhance your event. Liz Connor wrote: ‘Listening to music triggers the release of three powerful chemicals: dopamine, serotonin and oxytocin. These hormones give us a rush of pleasure, support reward and motivation and help us to feel connected to others.’



There are great benefits to having live music at your events, and if all the above isn’t enough to convince you that community events are worth investing in, these powerful hormones can impact improve moods and lower anxiety, something a lot of the population suffer with in modern society.

Prioritising the community should be at the centre of why events should continue to take place, and councils, bids and other organisations should continue to invest in community events, because the benefits are tangible if not seen with the naked eye.